Apex Studios
Apex Studios ("we," "us," "our") respects your privacy. This Privacy Policy explains what personal information we collect when you visit or purchase from [YOUR STORE URL] (the "Site"), how we use it, and the choices you have.
1. Information We Collect
Information you give us directly, such as when you make a purchase, create an account, sign up for our newsletter, or contact us:
- Name
- Email address
- Billing and shipping address (if applicable)
- Payment information (processed by our payment processor — see Section 3)
- Order history and communications with us
Information collected automatically when you use the Site:
- IP address, browser type, device information
- Pages viewed, time spent on the Site, referring URLs
- Cookies and similar tracking technologies (see Section 4)
2. How We Use Your Information
We use your information to:
- Process and fulfil your orders, including delivering digital download files;
- Communicate with you about your order, account, or customer support requests;
- Send you marketing emails or promotions, where you've opted in (you can unsubscribe at any time);
- Improve our Site, Products, and customer experience;
- Detect and prevent fraud or misuse of the Site;
- Comply with legal obligations.
3. How We Share Your Information
We do not sell your personal information. We share information only with:
- Shopify, our e-commerce platform provider, which processes orders and stores customer data on our behalf;
- Payment processors (e.g., Shopify Payments, PayPal), to securely process transactions — we do not see or store your full card details;
- Email/marketing tools (e.g., Klaviyo, Shopify Email) [ADJUST TO MATCH WHAT YOU USE], if you've opted into marketing;
- Analytics providers (e.g., Google Analytics, Meta Pixel, TikTok Pixel) [ADJUST TO MATCH WHAT YOU USE], to understand Site traffic and ad performance;
- Law enforcement or regulators, where required by law or to protect our legal rights.
Each of these providers has its own privacy practices governing how they handle data on our behalf.
4. Cookies and Tracking
We use cookies and similar technologies to:
- Keep your cart and checkout session working correctly;
- Remember your preferences;
- Understand how visitors use our Site (analytics);
- Show relevant ads on other platforms (if we run retargeting ads via Meta, TikTok, or Google)
You can control cookies through your browser settings. Note that blocking some cookies may affect Site functionality, such as your ability to complete checkout.
5. Digital Product Delivery
Because our Products are digital downloads, we use your email address and order information to deliver download links and manage access to purchased Files. We may retain records of your purchase to help with future support requests (e.g., re-sending a lost download link).
6. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes described in this Policy, including for order records, tax and accounting obligations, and fraud prevention, after which it is deleted or anonymized.
7. Your Rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you;
- Correct inaccurate information;
- Request deletion of your information;
- Object to or restrict certain processing;
- Withdraw marketing consent at any time;
- Request a copy of your data in a portable format.
To exercise any of these rights, contact us at [Hello@byapexstudios.com].
For EU/UK Visitors (GDPR)
If you are located in the European Economic Area or United Kingdom, we process your personal data on the basis of contract performance (fulfilling your order), legitimate interests (Site security, improving our Products), consent (marketing), and legal obligation (tax records). You have the right to lodge a complaint with your local data protection authority.
For California Residents (CCPA/CPRA)
If you are a California resident, you have the right to know what personal information we collect, request deletion of that information, and opt out of the "sale" or "sharing" of personal information for cross-context behavioural advertising (which may include certain advertising cookies/pixels described in Section 4). We do not sell personal information for money. To exercise these rights, contact us at [Hello@byapexstudios.com].
8. Children's Privacy
Our Site and Products are not directed at children under 16, and we do not knowingly collect personal information from children.
9. Data Security
We use reasonable technical and organizational measures to protect your personal information, including relying on Shopify's PCI-compliant infrastructure for payment processing. However, no method of transmission or storage is 100% secure.
10. International Transfers
Your information may be processed or stored in countries other than your own, including the United States, where Shopify's servers and many of our third-party providers are located. By using the Site, you consent to this transfer.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.
12. Contact Us
For any questions about this Privacy Policy or your personal information, contact:
Apex Studios
Email: [Hello@byapexstudios.com]